AlpineChic is a non-profit netlabel, run and founded by underground music lovers, whose purpose is to build an online network dedicated to unsigned artists playing and performing in the electronic underground music scene. AlpineChic distributes non-mainstream high quality mp3's releases for free under a Creative Commons license.

AlpineChic is physically based in Zürich and is run by electronic music lovers for electronic music lovers. The netlabel consequently concentrates its efforts on electronic performers of the swiss underground music scene.