Visit Site - Establishing a business and building a brand is part of the entrepreneurial mindset. Building a brand is part of growing your business and establishing your authority in a specific market or niche. While there may be many other companies who work in the same space, customers must be able to identify your brand to choose you over your competitors. With so much competition and space within the market landscape, it is often necessary to establish a trademark to ensure your brand is differentiated from others.