We believe in communication. It’s what seperates us from animals. Well, not entirely, as your cat will let you know when it wants you to feed it. Yet we cannot help but emphasize that we communicate much clearer than the odd nail in the odd trouser. We talk. We tell stories. We inspire. We communicate through vision, through sound. We can even use euphemisms and sarcasm. That’s why we want music to reach as many people as possible for the lowest amount of effort.